theorycast.10 :: Interview with Noah Bonnett of 88Slide


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Download Interview with Noah Bonnett of 88Slide.com (iPod chaptered .m4a/18.9MB/24min)
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On theorycast, I talk to Web 2.0 trendsetters about their services/products, their inspirations, what they hope to achieve and where they see everything going. My goal is to look for “disruptiveness” in our immediate media space.

For today’s episode, I interview Noah Bonnett, executive producer of 88Slide.com. 88Slide is a daily 1min trivia videocast that’s making waves in the podcasting world. What’s interesting is that Noah came from the traditional broadcast industry, where he started as an assistant to the Senior Vice President of Non-Scripted Programming at Sony Pictures Television. He then went on to produce many game and reality formats for network, cable, and syndication. Why the shift from a comfy broadcasting career to independent videocasting?

In this theorycast, you’ll hear the following chapters:
1. Start
2. Introductions
3. What is 88Slide?
4. Why broadcast to videocasting?
5. How much $ per videocast episode?
6. Authenticity = Interestingness
7. Broadcast vs. Personal Media (see Bridge Ratings Audience Erosion Study 2005)
8. Why the name 88Slide?
9. How did you grow viewership?
10. Noah’s “thank you” speech
11. Keep it Simple. Keep it Short.

If you’re interested, you can subcribe to 88Slide via iTunes or visit their behind-the-scenes blog at http://www.88slide.com/blog

Send Me A MessageDo you love or hate what you hear? Do leave me a comment. If you have something interesting to share and would like to be heard in the next theorycast, feel free to leave voice message by hitting the ODEO button on the left. If I’m really interested, I’ll interview you via iChat, Skype or telephone.

UPDATE: I’ve been trying to figure out why iTunes doesn’t show this podcast episode and I’ve tracked it down to how the Internet Archive, Feedburner and iTunes work together in dealing with Apple’s .m4a iPod format. Everything is OK, except that under MIME, .m4a often appears as a text file rather an audio file. If you’re using all three services like me, absolutely read this Internet Archive forum post on troubleshooting .m4a podcasts. You can find your “Resync” option by logging into your Feedburner Dashboard, then hittng on Troubleshootize.