theorycast.17 :: Christy Dena on Cross-media & Alternate Reality Games


How the Internet is Holding the Centre of Conjured Universes
Christy Dena • Department of Media and Communications, University of Sydney

The Internet is an indisputably influential force in changes to the way entertainment is conceived, produced, distributed, experienced and critiqued. Little is known, however, about how the Internet is used by fans and producers in the experience of cross-media entertainment. Cross-media entertainment forms such as alternate reality games (ARGs), entertainment ecologies (artistic franchises and tie-ins) and enhanced television lean towards an ideal form of art that combines all forms. These works are distributed over media platforms, producers, arts types and time. They require assembly, navigation and interpretation. Her paper outlines how fans and producers are using the Internet to hold these emerging works together, using examples from popular entertainment, providing a narrative- and ludic-agnostic ontology for the understanding and analysis of them, and posits motivations from cognitive psychology.

In this video interview, I ask her for some real-world examples of cross-media in action (e.g. ARGs like The Lost Experience, The Matrix, ILoveBees), as well as where people could go to learn more about the world of ARGs.

Incidentally, Christy recently shares her own AoIR report which detail people she met and chatted with. Lots of links to other researchers’ blogs there.

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3 Trackbacks

  1. By Christy Dena » Blog Archive » Cross-Media on January 13, 2007 at 12:51 am

    […] Dena, C. (2006) ‘How the Internet is Holding the Center of Conjured Universes’, presented at Internet Research 7.0: Internet Convergences, Association of Internet Researchers, Hilton Hotel, Brisbane, Australia, 27-30 Sept. [abstract] [Kevin Lim video interview with me about my presentation] […]

  2. […] Watch the interview now! Wohoo! Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. […]

  3. […] After we both responded to Sarah Meyers’ tweet [connector] on her study of ARGs, I [loose node] got to know (and follow) Dean Terry [loose node], director of Emerging Media and Communications (EMAC), at University of Texas at Dallas. He must have noticed, so he must have checked out my blog then direct messaged me back about open faculty positions at Emergent Media and Communications (EMAC). […]